In time for the National Disability Prevention and Rehabilitation Week Celebrations last July, The Physical Medicine & Rehabilitation Department of the Makati Medical Center (MMC) commissioned me to create a logo for them. Candice, a staff physiotherapist sent me their initial concepts, which she described as something that looks so much like "The Incredibles":
They wanted a logo that would be used in pamphlets, official documents, lectures, embroideries – all official functions of the department. The logo then had to be simple, iconic and easily represented in all types of media, including clothing. Thinking about a representative symbol for a rehabilitation clinic is not easy especially if you want to be unique. Cliché symbols includes stylized humans in various dynamic poses, wheelchairs and other adaptive equipment and many else (and I've used so much of these in many previous projects!). I started with a particular symbol, that of a hand (which is a cliché symbol in itself). But then I added an ellipse above to make it somehow look like a person.
I then arranged three of these symbols into a composition, something I hope will be able to represent 3's in the rehabilitation profession: the rehab team of the physician, therapist and client, the allied professions composed of the physical therapist, occupational therapist and the speech pathologist, and their vision, mission and objectives.
The idea behind the logo drew an instant appeal from their staff and department head, Dra. Melissa Zamuco-Mercado, and was immediately integrated as part of their celebrations and department branding. As of this moment, the logo is already in use, and pending final approval by the administration of MMC.
And the simplified 3 color versions with the circular seal variation.
