I recently designed the logo that will be considered for a new fitness product, the "Flex-3" which stretches and tones the muscles and joints of the shoulder girdle, chest and upper back to improve flexibility and strength, decrease pain and improve posture. The device helps golfers improve their drive and overall game and practically "unleashes their A-Game." In a therapeutic setting, it helps patients with slumped posture, pain and stressed-out muscles in the upper back and shoulders, as well as pain and tingling down the arms and hands. A session takes only 3 minutes and greatly improves shoulder girdle flexibility and tone, hence giving it the name "Flex-3". John F. Carlucci, D.C., chiropractor and owner of a physical rehabilitation facility in New Jersey developed and patented the Flex-3 device. He wanted a logo to represent the product.
The product goes with the tagline "Super Flexibility in Just 3 Minutes." Specifications stated that fonts, graphics and style must be dynamic yet professional since it will be directed at financially and educationally upscale golfers and medical professionals. Some sort of stylized or abstract human figure can be incorporated into the Flex-3 logo text that communicates upper body flexibility, dynamism, vibrancy and life. John wanted the logo to be so visually striking and instantly compelling that when people see it on a T-shirt, golf hat or ad they think "that REALLY looks cool, what's that about?"
